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商品編號： 9-805-124 出版日期： 2005/04/13 作者姓名： Bradley, Stephen P.;Egawa, Masako;Kanno, Akiko;Eisenmann, Thomas R. 商品類別： Other 商品規格： 20p 再版日期： 2006/06/07 地域： Japan 產業： Telecommunications;E-commerce 個案年度： 2004 - 2004
商品敘述：
Managers of DoCoMo, Japan''s largest mobile phone company, are formulating a strategy for mobile FeliCa: contactless integrated circuits that will be built into DoCoMo phones, allowing them to be used for quick and convenient retail or commuter fare payments, building entry, airline boarding passes, and other applications. DoCoMo''s managers must determine how best to profit from mobile FeliCa. The options, which are not mutually exclusive, include: increasing mobile phone subscriber acquisition and retention rates by offering ""sticky"" differentiated new services; extracting monopoly rents from a joint venture (with Sony, FeliCa''s inventor) that will license FeliCa technology to other mobile phone companies and application providers; and profiting from eMoney (retail payments) either through partnerships with incumbent financial services firms or by offering payment services directly.
涵蓋領域：
Strategic alliances;Diversification;Computer networks
相關資料：
Case Teaching Note, (5-807-116), 22p, by Thomas R. Eisenmann
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